Living identity manual · 2026
Allison
Gaddy
AG Luxury
Brand Guide
An enduring identity for luxury real estate, built to stand independently and coexist with change.
Luxury does not need to announce itself.
Allison Gaddy is the enduring identity. AG Luxury is its consumer-facing luxury real estate expression.
The system is refined without becoming distant, expensive without becoming ornamental, and personal without becoming feminine or decorative.
Fewer elements. Larger photography. Stronger contrast. More breathing room.
Use contrast instead of decoration.
The mark stands alone.
Approved script-style AG artwork and Allison Gaddy wordmark must be placed here without redrawing or reinterpretation.
Normal digital use is black on white or white on black. Gold belongs to selected production finishes, not as the default logo color.
AG monogram only
Final artwork pending
Allison Gaddy wordmark only
Final artwork pending
Stacked lockup
Final artwork pending
Horizontal lockup
Final artwork pending
Black on white
Final artwork pending
White on black
Final artwork pending
Provisional clear-space principle: preserve at least one monogram-height around the complete artwork. Confirm against final vector geometry.
Protect the gesture.
Final vector logo files
Exact clear-space ratio
Final minimum reproduction sizes
Never compress, outline, add effects, place within decorative shapes, or allow required legal matter to enter the protected area.
Favicon
Mobile header
Watermark
Social avatar
Business card
Yard signage
Facade sign
Architectural scale
Stroke integrity.
Letter separation.
Immediate readability.
These are test contexts, not approved minimums. Validate the final artwork at native size before any production release.
Black and white are not placeholders. They are the brand.
Black + White
dominate
Gold
behaves like jewelry
Mineral Gray
supports quietly
Editorial
scale.
A refined editorial serif brings pace and atmosphere. It pairs with a clean modern sans serif for clarity, navigation, and metadata.
Highly readable body copy remains calm and direct. Generous spacing supports the image rather than competing with it.
Quiet captions, addresses, dates, and property metadata.
Logo typography is artwork. Never recreate the Allison Gaddy wordmark by typing the name in a similar font.
Do not introduce decorative scripts into the website system. The monogram is the expressive gesture.
The property supplies the living color.
Favor full-bleed architecture, editorial crops, natural materials, sky, water, and cinematic shifts in light.
Do not force imagery into the palette. Avoid washes unless they are strictly required for readability.
Place in a quiet image zone
Preserve clear space in motion
Use black or white, never effects
Sharp.
Spacious.
Cinematic.
Avoid excessive cards, pills, shadows, and generic real estate icons.
Avoid gold gradients, fake metallic effects, trendy UI, and decorative flourishes.
Brokerage color never becomes the site’s visual foundation.
Architecture,
without interruption.
Black + white + photography first. Gold second. Mineral Gray third. Everything else comes from the property. Example details are illustrative, not a current listing.
Texas Modern
A view
worth arriving to.
quiet design.
Inside
Texas
modernism.
Build a family resemblance, not repetitive black-and-gold templates. Every property remains the visual hero.
The material provides the finish. Never simulate glitter, shine, or metallic depth with digital gradients.
ALLISON GADDY
Luxury real estate
placeholder
Distance demands clarity.
- Use approved black or white artwork.
- Preserve mark separation and clear space.
- Keep brokerage and legal information distinct.
- Test stroke integrity at installation scale and viewing distance.
Final signage requirements + production specifications
Separate. Balanced.
Never fused.
asset placeholder
Horizontal arrangement
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Full identity + brokerage
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Stacked arrangement
Visual hierarchy generally preserves the Allison Gaddy identity, clear separation, brokerage identity, then required legal and advertising information.
Never recreate outside trademarks, fuse marks, or recolor AG to imitate a brokerage. Official assets only.
Core system
ALLISON
GADDY
Black + White + Gold + Photography
External brokerage layer
May introduce
required colors
Blue, gold, or other mandated colors remain outside the Allison Gaddy core system.
Affiliation may change. The identity does not.
AG Luxury
Consumer-facing luxury real estate. Black, white, Rich Gold, optional Mineral Gray, exceptional photography and film, high restraint.
Allison Gaddy
Personal
May share the person-level identity and neutral foundation. A deliberate warm red and stronger editorial personality may be explored later.
Red is not part of AG Luxury. The personal brand is not being designed in this guide.
Do
- Use black and white confidently
- Let photography bring color
- Use gold sparingly
- Protect negative space
- Use approved AG artwork
- Allow dramatic scale
- Keep brokerage separate
Do not
- Redraw the monogram
- Add beige or brown palettes
- Filter exceptional photography
- Use gold everywhere
- Simulate metallic effects
- Adopt brokerage colors
- Crowd or decorate every area
Designed to become more precise.
Final typography
Final vector logo files
Final co-branding rules
Final signage requirements
Final print production specs
Brokerage legal requirements
Black. White. Exceptional photography. A restrained flash of rich gold.
A distinctive AG mark with enough confidence to stand on its own.
ALLISON GADDY
AG Luxury · Living identity manual